Press Invite Wine Box
From The Broadsheet – “We want to take visitors on a tasting journey,” says Tanner of the tasting hall – where 117 wine, beer, cider and food stalls will be arranged by country and region of origin. “In the Argentinian section you’ll find Porteño next to Jed wines,” he says. A natural match. Nearly every wine-growing region in Australia will be represented, along with wines from Italy, France and New Zealand. On the food side, expect to find eats from Eat Art and Tsuru food trucks, Salt Meats Cheese, Serendipity Ice Cream, Hunter Valley Cheese Factory, Pana Chocolate and many, many more.
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The Print – Commissioned by Lachlan Bruce Creative as part of the gift pack for press events leading up to the festival. It was a 2 colour print onto the wooden lid of the box. A lesson in great branding of increasing value in a gift with your own advertising. We executed branding actually increasing the perceived value of a product.