//Exclusive Invitation card for ASAHI

Exclusive Invitation card for ASAHI

Asahi Extra Dry

Extra Cold Bar Opening Invitation

Asahi, the bespoke Japanese Beer Maker used this invitation to invite guests to the opening of their  ‘Extra Cold’ bar where beers were served at extreme and even sub zero temperatures.

A premium product hand screen printed in red and silver Permaprint premium Inks onto BJ Ball 300gsm Noturno card.

Designed and Prodcued by Lachlan Bruce Creative – http://lachlanbruce.com/

Over the last few weeks an impressive list of bars, pubs and restaurants have opened their doors in celebration of the warmer months and imminent silly season, and Japanese beer brand Asahi is the latest to get in on the action with the launch of its very first Australian pop-up – the Asahi Super Dry Extra Cold Bar – in the city’s CBD.

As expected beer is the hero here, and the bar is equipped with some pretty futuristic looking beer taps – the white ones serve up the brand’s Super Dry variety meanwhile the black taps dispense theSuper Dry Black Extra Cold beer.

Take a look at the Super Dry Black and it could be mistaken for a heavy beer like a Guinness, but don’t be fooled – while it is a bit maltier and fuller bodied, this brew is still light and crisp like its Super Dry counterpart.

The Asahi team have installed a temperature control system that is designed to keep both beer varieties chilled at or below -2 degrees, and at the bar you’ll even find screens that display the live temperature (during our visit they were said to be a cool -2.3 degrees).

Why do the beers need to be chilled to such a specific temperature, you ask? Scientifically speaking, if the liquid stays at or below -2 the beer head maintains its high density for longer, which means your beverage will have a smoother texture.

A bar wouldn’t be a bar without some great snacks that complement the crisp, cold beverages it serves, and the Asahi pop-up doesn’t disappoint. The company has teamed up with the guys behind Bondi’s The Corner House to deliver everything from a juicy Pulled Pork Burger to Fish TacosPop Corn Shrimp with Chipotle Mayo and Hot Wings which are perfect for sharing, as well as arancini-style Balls with a Mac and Cheese filling, which we’d also suggest you share – on launch night eight of these bad boys made up one serve.

The venue comprises an indoor area complete with high tables and chairs as well as lounge-style seating, and there’s a fairly spacious outdoor balcony, which overlooks the corner of Bligh and Hunter streets.

Just like the beer taps the pop-up has a futuristic feel inside, and in keeping in line with the Asahi brand, there’s a black and white colour scheme throughout – the walls and roof are black, a fluorescent light runs the length of the bar and a brightly lit Asahi logo beams from behind it.

Read the story in what’s on Sydney – http://whatson.cityofsydney.nsw.gov.au/events/25548-asahi-super-dry-extra-cold-bar-opens-its-doors-to-sydney-this-summer

2017-05-18T16:10:20+00:00 January 9th, 2015|Food and beverage|

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